Image Credits: Amazon
Amazon made the announcement that Amazon’s Prime Now lightning-fast shopping experience will be exclusively available through the Amazon app and website, allowing customers to shop for everything Amazon has to offer in one convenient location.
As per Amazon Prime Now has become a customer favourite, attracting millions of Prime members around the world with its ultra fast delivery of everyday essentials, gifts, toys, and high-quality groceries from Amazon and local merchants.
Amazon further said that they are integrating the Prime Now experience into the Amazon app and website to make the experience even more seamless for customers, allowing them to shop for everything Amazon has to offer from a single convenient location.
Prime members will find what they need alongside Amazon’s millions of items, whether it is two-hour delivery from Amazon Fresh, Whole Foods Market, or one of their local stores like Bartell’s in Seattle, Morrisons in Leeds, or Monoprix in Paris.
Now that the Prime Now experience has found a new home on Amazon, we will retire the Prime Now app and website globally by the end of this year.
As per Amazon Prime Now their team took just took 111 days for their team turned the concept outlined in that six-page document into Prime Now, laying the groundwork for Amazon’s ultra fast grocery and same-day delivery businesses. Internally, they dubbed the project “Houdini.”
Prime Now customers have come to expect lightning-fast delivery on everyday essentials, gifts, toys, and high-quality groceries, which are now available on Amazon.
A smooth shopping experience enhanced by features such as the ability to add items to your ultrafast order until it is ready, quick access to your favourites under previous purchases, recommendations, and items trending in your area. Customers in the United States can also easily add items from their Alexa shopping list to their Amazon Fresh or Whole Foods Market shopping carts.
Further Amazon stated that “Prime Now experience has already been migrated to Amazon in India, Japan, and Singapore, and the Prime Now app and website have been retired.”
We will migrate our third-party partners and local stores to the Amazon shopping experience globally before the Prime Now app and website are retired later this year.
Lastly Amazon said that Customers have been overwhelmingly positive about Amazon’s two-hour delivery service, and it is a natural next step to globalise the ultra fast delivery experience. And they have come a long way since 2014 when Prime Now was launched , and they are grateful to the teams that have continued to innovate on behalf of their customers to create a shopping experience that is not just convenient it is magical.