Microsoft confirmed shortly after closing its retail stores during the global pandemic that it would permanently close almost all of its locations in June 2020. However, less than a year later, Microsoft is returning to physical retail with the reopening of three of its original Experience Centers.
Essentially, Microsoft will revert to selling products through traditional brick-and-mortar locations. The company will rename them “Microsoft Experience Centers” and will reopen the company’s three larger stores in London, New York City, and Sydney, which it closed last year.
Microsoft’s first-ever Experience Center serves as a one-stop shop for customers seeking a more in-depth and engaging relationship with the company.
The Experience Center’s practises include The Experience Zone, which features immersive demonstrations and current implementations from a variety of industry sectors.
Specific Microsoft products will begin shipping next month on July 1st, but due to the ongoing global chip shortage, only a limited number of items will initially be available for purchase.
It’s worth noting that these are the three primary specialty stores Microsoft discussed retaining during last year’s closure. There will be no online ordering or in-store pickup, so this is not a full return to physical stores, but it is a good start. Who knows, if everything goes well, we may see additional Microsoft retail locations open later this year.