Apple has unveiled two new Apple Watch bands and a completely new watch face to commemorate International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT). Apple made the announcement in a post to its Newsroom.
Today’s watch face and band announcements are the latest in a series of Apple Watch and Pride-related announcements.
Image Credits: Apple
Since 2016, Apple has been offering Pride Edition watch bands, and the 2021 model features Apple’s latest Braided Solo Loop design. The new band features additional colours that reflect Pride flags from across the LGBTQ+ spectrum. Black and brown represent the Black and Latinx cultures, as well as those who have died or are still dealing with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary people.
Along with the latest Braided Solo Loop, Apple is releasing a Nike Sport Loop band in the typical rainbow colours of Pride. Each of the new watch bands is accompanied by a Pride-themed watch face.
Additionally, Apple will include an App Clip with the watchband packaging to enable users to quickly access the latest Apple Watch faces. The new Pride watch face animates when the wrist is raised and displays all of the new colours included in the Pride Edition Solo Loop. Nike’s latest Pride Edition watch face features rainbow-colored dots encircling a plain face.
“Even before the Stonewall Inn events elevated the LGBTQ+ movement to a new level of visibility, Black, Brown, and transgender activists played critical roles in the march for equality,” Apple CEO Tim Cook said. “Apple supports the ongoing and unfinished work of inclusion for diverse and intersectional cultures on a variety of fronts, and we want to ensure that Pride season provides enough opportunities to celebrate and honour this history.”
Apple contributes to a variety of organisations that support the LGBTQ + community, including Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, National Center for Transgender Equality, PFLAG National, SMYAL, and The Trevor Project in the United States, and ILGA World globally.
Beginning Monday, customers can place pre-orders for the latest Pride Edition bands on the Apple Store’s website. Both bands will be available beginning May 25, while the watch faces will be made available with a software update dubbed “coming soon.”